Copywriting is different from ordinary writing and is perhaps one of the most important tools for promoting your business in the online environment. Because when it comes to your business, the first thing potential customers see is messages.
The main role of copywriting is to help you sell more, which means that the information a copy text delivers to visitors has to be both impactful and compelling.
Whether it is texts for Facebook, YouTube, LinkedIn, Waze or SEO campaigns, blogs or any other written content on the site, they need to be qualitative and extremely catchy to ensure effective communication between the brand and the potential customer.
Choosing professional copywriting services ensures that you convey the right message to the right people. That is, you make sure that your message not only reaches its target, but it also really has something to convey, thus helping both conversion and trust capital. And this is extremely important, as copywriting is a very valuable tool for validating a business.
"Merci echipa “Happy Advertising” că sunteți alături de noi – ziarul Libertatea, Mix Music Entertainment &”Happy Hour” (Pro Tv) – în proiectul caritabil “MirceaMergeMaiDeparte.ro”. Mă bucur că ați fost receptivi și ați sprijinit campania sus menționată menită a da șansa de a merge tânărului Mircea Campean, grav afectat de un handicap locomotor. Site-ul sus menționat (pe care l-ați realizat în cadrul proiectului) s-a dovedit a fi un motor bun de promovare a cazului!"
"As the director of marketing at Brown University in Rhode Island and a graduate of STS I had the opportunity to be accepted at the hall of fame of Xavier High School. Alex Filoti seem to understand my need to present all of what I had to present to the board as if he was with me at that school 30 years ago. Excellent job creating a website that presented my career and achievements in the best possible way. Thanks Alex for a job well done”
"A fost o deosebită plăcere să colaborez cu Happy Advertising. Răbdarea de care a dat dovadă la fiecare cerință a mea (de cele mai multe ori exagerată) m-a convins să apelez de fiecare dată când voi avea nevoie de un webdesigner foarte bun."
“Am gasit la Happy Advertising exact echipa de care aveam nevoie pentru a crea un website pentru o conferință europeana. Alex îți sunt recunoscătoare ție și echipei tale pentru seriozitatea, creativitatea și spiritul inovativ pe care mi le-ați arătat pe parcursul colaborării noastre. A contat mult pentru mine comunicarea bună pe care am avut-o cu voi cât și respectarea termenelor stabilite. V-am găsit a fi flexibili și foarte prietenoși! Vă mulțumesc pentru tot și cu siguranță că vom colabora și pe viitor!”
Whether you choose Facebook, Instagram, YouTube or any other social platform to promote your business, the messages designed for such a task must take into account some essential requirements.
Texts intended for promotion in social media should be short, catchy and go straight to target. No one is willing to spend too much time on such readings. For this reason, it is all the more beneficial and preferable for the text message to be perceived instantly, with one glance.
After careful targeting of the buyers to whom your business is addressed, the text must deliver the message to them in the most attractive form, but also in the most succinct. In this way we ensure the best chances for the message to be perceived by them even if they do not insist on reading.
On average, an internet user is exposed to over a thousand advertisements daily (to us, to others it may be even worse). With such a daily bombardment, it is perfectly understandable for an internet user to only selectively pay attention to them. Because otherwise it would be physically impossible. For this reason, we make sure that your advertising text is as accurate as possible regarding the offer you communicate.
In this way, those who need your products or services will pay attention to the advertisement even if they were tempted in the first phase to overlook it.
Specificity is one of the indispensable elements for both advertising and sales. A well-targeted advertising ad that is specific to your business will have the best chance of selling. And, even more so, when it is conceived in its best form. Not only will we not bother your buyers with vague and useless information, but we will also welcome them, intrigue and capture them through the most clever and creative texts.
Choose to differentiate yourself in the most favourable and advantageous way by opting for impact messages, creative texts and efficient and intelligent targeting solutions. This way you will ensure the best chances of success for your promotion campaign.
The main objective of most businesses is to sell and, most likely, your business is no exception. But because what makes conversion possible is communication, copywriting is indispensable to any business. Precisely because, first of all, copywriting means communication.
Whether or not it is accompanied by visual communication (graphic message), the text is the main information tool for any audience. It is the text that communicates the most faithful message, it is the one that creates the links with the potential client and it also consolidates these links.
A business that benefits from high performance copywriting will invariably benefit from a strong image to promote and an effective tool for increasing sales.
It is impossible to give a standard answer to this question, because the design is made based on the requirements of each project. All websites are different, which means that they also have unique components. We design and develop customized products, after receiving answers to all questions and have a clear picture of your needs and expectations.
This depends a lot on the information you can give us in the initial stages, the time it takes to give us feedback and especially on its complexity. Also, more functionality means more testing steps.
Moreover, we can help you if you are in another country. All you need is a Skype account, where we can keep in touch. At the national level, we work with people from all over the country and, periodically, we establish meetings in person with people, in order to get to know each other better.
It is currently the most important thing for a website. Given that the trend is constantly growing, the answer is definitely yes.
Very much. Your information and feedback are essential in the design process. We will determine together what features and appearance are right for you and your business.
The most powerful texts are built around a well-developed plan that will be the cornerstone for a convincing and efficient content. Without prior planning based on careful analysis, the texts will be incoherent, unrelated and will not capture the readers’ attention.
What does this plan contain? First of all, we find out who the target audience is and what their interests and sensibilities are. Then we establish the appropriate types of materials and types of content so that, at the end, having complete information about these parameters, we define the plan using the tone and the communication mode specific to the audience.
Each business area has its own audience and, implicitly, a specific language. For example, the language used in an industrial field will never be suitable to promote a business that is active in the artistic field.
Therefore, we carefully analyse keywords specific to your field of activity, the communication style of your clients, but also the topics that worth being addressed. In this way, we know exactly how, in what way and when to contact your potential clients in order to gain not only their interest but also their loyalty.
Inspiration and creativity play an important role in creating copy texts, but the role of a copywriter in creating impact messages does not end here.
Behind successful texts there is a much more elaborate strategy, which also involves a lot of research, whereby specific information is collected both in terms of business and targeting. Only this is the one inspired and creatively packaged to raise awareness of the category to which it is addressed. And, by default, to determine the conversion.
No matter how complex and attractive the text may be, if the placement on page does not facilitate an easy perception of it, its mission to grab attention may fail. Unreadable text can easily become a useless text. For this reason, careful selection of information and its easy structuring are very important. If you find content that is easy to follow on your website, the reader is half conquered.
In this sense, we structure the text in such a way as to provide the customer with a quality and pleasant experience when they are browsing: convincing, stimulating, catchy title, interesting subtitles to put the reader on the topic with what to follow, lists for increased readability and, last but not least, graphic elements to reinforce the message. Of course, each content will be personalized according to the purpose and the material in which it is used.
Search Engine Optimization (SEO) is that process of website optimization that relies heavily on keywords and expressions used by potential customers in their online searches. By means of SEO, a website is much improved from this point of view, gaining visibility by ranking in the top ranks of the results provided by Google.
Often, the smallest drafting mistake can have a devastating effect on a text, as they discredit it. The reader can be easily misled by a word or phrase that is completely misunderstood.
In this last step we make sure that the text is grammatically, correctly written and concentrates all the parameters indispensable to a quality text. Once we have ensured the quality of the content we use it to create that close connection you want with your customers and that most often precedes the conversion.
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