In order to reach the brand level, a business has to differentiate itself from a thousand, its name has to stand the test of time and must be on everyone’s lips. Shortly, to dominate the competition. But not all businesses reach this performance. Why? Because you need to have a well-developed strategy.
With a well-defined plan, your customers will have the brand image in mind, whenever they think of buying similar products or services with yours. This is what having a brand means: communicating well, displaying an impeccable image of the business and providing an unparalleled business experience. And all of this is taking care by your reliable team.
"Merci echipa “Happy Advertising” că sunteți alături de noi – ziarul Libertatea, Mix Music Entertainment &”Happy Hour” (Pro Tv) – în proiectul caritabil “MirceaMergeMaiDeparte.ro”. Mă bucur că ați fost receptivi și ați sprijinit campania sus menționată menită a da șansa de a merge tânărului Mircea Campean, grav afectat de un handicap locomotor. Site-ul sus menționat (pe care l-ați realizat în cadrul proiectului) s-a dovedit a fi un motor bun de promovare a cazului!"
"As the director of marketing at Brown University in Rhode Island and a graduate of STS I had the opportunity to be accepted at the hall of fame of Xavier High School. Alex Filoti seem to understand my need to present all of what I had to present to the board as if he was with me at that school 30 years ago. Excellent job creating a website that presented my career and achievements in the best possible way. Thanks Alex for a job well done”
"A fost o deosebită plăcere să colaborez cu Happy Advertising. Răbdarea de care a dat dovadă la fiecare cerință a mea (de cele mai multe ori exagerată) m-a convins să apelez de fiecare dată când voi avea nevoie de un webdesigner foarte bun."
“Am gasit la Happy Advertising exact echipa de care aveam nevoie pentru a crea un website pentru o conferință europeana. Alex îți sunt recunoscătoare ție și echipei tale pentru seriozitatea, creativitatea și spiritul inovativ pe care mi le-ați arătat pe parcursul colaborării noastre. A contat mult pentru mine comunicarea bună pe care am avut-o cu voi cât și respectarea termenelor stabilite. V-am găsit a fi flexibili și foarte prietenoși! Vă mulțumesc pentru tot și cu siguranță că vom colabora și pe viitor!”
It is the first step towards creating a strong brand, but also the most important one, in our opinion. Without a good knowledge of the business, its mission and its objectives, creating an image that is different from others is almost impossible.
So, we put on the table all the details about the business, the strengths, the weaknesses, the details about its activity and future plans in order to create the framework based on which a brand with a renowned brand is to be built.
Who are my ideal clients? What do they want from my products or services? What problems do they solve? These are just some of the questions we need to ask ourselves before starting the brand creation process.
The answers to these questions will help you not only create the perfect product, but also how we can add a dash of emotion that resonates with your customers’ needs. That way, you know for sure that your business will always be one step ahead.
After the emotional factor, the visual one is the next that will have an impact on those who are interested in your products and services. We aim to ensure that, when your business is mentioned, your customers already have your visual identity in mind.
This means creating a brand catalogue, consisting of a colour palette that will successfully represent your business, fonts suitable for presentation and promotion materials, the perfect logo and much more.
But, as in the case of people, the visual aspect is not enough in order to create strong connections and make a good impression. The way you send messages and the way you communicate with the customer are essential for a long life of the brand.
The advantages of effective and honest communication between you and your clients are the creation of a positive-strong impact on the followers, the differentiation from the competition and the building of a strong connection between you and the clients.
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